من تونس.. حرفيون مغاربة يحذرون من “طمس الهوية” بعد تسويق منتوجاتهم بعلامات أجنبية

From Tunisia.. Moroccan craftsmen warn of “obliterating identity” after marketing their products with foreign brands

Tunisia –

A number of Moroccan craftsmen residing in Tunisia are facing increasing challenges that have directly affected the continuity of their activity, in light of complex economic conditions and a significant increase in the costs of raw materials, which has limited their ability to complete production processes completely.

Field data indicate that many craftsmen find themselves forced to sell their products in the initial stages, before completing them, for the benefit of other parties who later re-market them through various commercial channels, which raises problems related to the percentage of these products and their original identity.

Professionals confirm that this situation reflects negatively on the cultural and creative value of the Moroccan traditional industry, which is distinguished by its diversity in fields such as ceramics, clay, carpentry, leather and sewing, and is popular in the Tunisian market and in its Maghreb surroundings.

These circumstances also resulted in changes in the situation of artisans, as some of them chose to return to Morocco due to the difficulty of continuing, while others continue their activity despite the restrictions, for social and family reasons.

On the other hand, craftsmen express their desire to benefit from the training and support programs witnessed by the traditional crafts sector in Morocco, especially since they represent an extension of this sector beyond the borders, and contribute to introducing it to foreign markets.

The data also highlight the importance of strengthening economic cooperation between Morocco and Tunisia in this field, by encouraging professional and commercial partnerships, especially in light of the volume of trade between the two countries, which amounts to about 930 million dinars, with a strong presence of Tunisian agricultural products in the Moroccan market.

Observers believe that these problems raise the need to establish mechanisms to protect the traditional Moroccan product externally, and to ensure its marketing within a framework that preserves its identity and heritage value, and at the same time guarantees the rights of the artisans and their status within the production and distribution chains.

Source:“My press”

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