صحافة بلادي صحيفة إلكترونية مغاربية متجددة على مدار الساعة تعنى بشؤون المغرب الجزائر ليبيا موريتانيا تونس
Morocco –National channels confirmed their strong presence in the Moroccan audiovisual scene on the first day of Ramadan 2026, after both 2M and the channels of the National Radio and Television Company acquired 70.4% of the viewing shares during the prime time period, compared to 70% during the Ramadan season of 2025, according to a statement issued by the second channel.
The report explained that during the peak period, the 2M channel achieved 42.4% of the viewership share, an increase of 6.4 points compared to last year, while its share throughout the day reached 31.8% (+1.8%). These numbers, according to the same source, confirm the channel’s position as a comprehensive platform for viewers during the holy month, thanks to various national productions.
The third part of the Bnat Lalla Menana series recorded more than 12,142,000 viewers (47.8% of the viewing share), while the comedy series Yawmiyat Mahjouba Wa Tibariya attracted about 10,372,000 viewers (49.6%). The Hikayate Chama series also achieved 9,983,000 viewers (37%), followed by Hadik Hyati – DBL with 8,658,000 viewers (41%). As for the second part of the evening, the Lili Touil series attracted more than 5,845,000 viewers, or 27.8%.
The report considered that these results reflect the relevance of the network’s Ramadan programming choices for the channel and its ability to attract a wide audience through a diverse show that combines drama, comedy, and national productions.
On the digital level, 2M’s digital platforms recorded remarkable interaction, with nearly 8 million views achieved within just 14 hours of broadcast, which reflects, according to the same source, the effectiveness of the multi-platform strategy adopted by the channel to keep pace with Moroccan viewer consumption patterns during the holy month.
These indicators confirm that national channels continue to strengthen their position within the Moroccan media market during Ramadan, as it is an exceptional season for programmatic competition and viewership rates.
Source:“My press”
